We Train Fearlessness

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Improv techniques for business

‘Improv’ performers look like creative geniuses, coming up with brilliant comedy on the spur of the moment. But the truth is, they rely on some simple rules and techniques – ones which anyone can learn. We take the ideas and skills of improvisation offstage to help you communicate more effectively, be more agile and innovate faster.


Our improv for business workshops will show you how to:

· Collaborate better so you can achieve extraordinary results with what you’ve already got.

· Communicate effectively so that no messages go missing.

· Tell great stories so you can connect with your audience.

· Lead with agility so you can thrive in an uncertain world.

· Be more resilient so you can face change confidently.


We’re the originals.
No one else can claim that.

London’s first ever improvisation theatre and original training centre. For over 14 years we’ve been helping people challenge themselves to achieve the impossible.

We're jet setters.

We’ve been flown from Hong Kong to Sydney to New York and worked our magic with really diverse audiences: from leaders to millenials; from tech giants to banks.

We practise what we preach.

All our trainers walk the walk doing impossible things on and off stage all the time. Meet the trainers.


We’ve been around the block

More than 15,000 people trained. Across 3 continents. 14 years experience. We’ve had the pleasure of helping some amazing teams make the impossible happen:

Mention the words “improv” as a group offsite idea and you’re bound to get a few groans or some running for the hills terrified. Rest assured, the team at Hoopla turned a timid, nervous group individuals into a loud raucous bunch wanting more. Hoopla tailored the workshop based on our team objectives and leveraged exercises that got the team interacting with someone different each time. I’ve never laughed so hard in two hours! If you’re looking to improve communication and collaboration within your team, this is by far the best team offsite I’ve been a part of. We walked away with techniques that will stick with us for a lifetime.
— Andrew Valencia Yan, FACEBOOK
Hoopla taught us invaluable skills in an entertaining environment. It was the best training I’ve attended since joining Google.
— Robert Sturrock, GOOGLE
This was a very popular workshop with excellent feedback. Using the skills and ideas of improvisation, Hoopla Business showed our MBA students how to communicate persuasively with mental agility.

Our work has been featured across the national media

The Financial Times hailing it as ‘transformative’, The Daily Telegraph calling it ‘inspiring’, & the Evening Standard describing it as ‘widely applicable across the workplace’.



A lot has happened since 2005.

Hoopla was founded in 2005. The UK’s first improv school and London’s first ever improv theatre. Since then we’ve become the market leader in improv for business. Working with more than 500 clients, across 3 continents, for the past 14 years. We’re the originals. That’s one thing that will never change.



 1. Creativity is for everyone

Everyone is born creative. Studies show that 98% of five year olds score at a genius level of creativity. But then something goes wrong. Whether it be the exam orientated schooling we’re forced through, or the pressures of a demanding boss, or the often grinding reality of life: we have creativity coached out of us. But we can relearn it. Because creativity is a process that can be taught. We believe that anyone can rediscover their inner five year old.


The tragedy is that many who have forgotten how to be creative get it into their heads that it was always so. They believe creativity is just for the special few. It certainly isn’t for them in theirjob. But no five year old ever said, ‘Hey don’t look at me for ideas: I’m just a numbers guy.’ We believe creativity is for everyone in your business. Why? Because creativity is simply the process of generating solutions to problems. And who doesn’t have problems? 

2. Everyone can be confident


Confidence is a quality that we all want. It’s a quality that helps us take on big challenges, inspire others and overcome setbacks. But confidence can be elusive. We can be confident in one part of our life, but terrified in another. And that’s if we’re lucky. Confidence can sometimes look like a god given attribute dished out at birth: you either have it or you don’t. 

But confidence isn’t a person. Confidence is a skill. It’s a set of thinking strategies about yourself, the moment and the world which can be learn’t. Which we think is pretty exciting. 

3. Boring is a choice


People aren’t boring but people often do boring things at work. How often have you seen a really fun colleague do a really boring presentation? It’s such a waste of talent. But more than that, it makes no sense: do you think your colleague doing that presentation would appreciate being communicated to in that way? Of course not.

We often make safe, boring choices at work because we think that’s what it is to be ‘professional.’ And no one ever got fired for being professional. But we think the most professional communication choice you can make is the choice that has the most impact. We believe therefore that ‘professional’ is the exact opposite of boring. You’ve just got to be brave enough to choose it. 

4. Being yourself is a competitive advantage


We believe that one of the main reasons that people don’t like coming to work is because they feel like they can’t be themselves. They have to wear a mask. They have to be a narrower, duller version of themselves. But we think that being yourself is a competitive advantage. Because bringing your whole self to work helps you have better, more authentic relationships with the people you work with. This doesn’t only boost your well-being. But deeper relationships lead to more trust at work; and it is this trust that inspires the collaboration that allows teams to do amazing things. 

 5. The key to problem solving is energy


Have you ever woken up with a terrible hangover and even the thought of making toast feels like an impossible endeavor? Conversely, have you ever been so juiced about an idea that you lost track of time? The difference between those two states is energy. 

Energy is an intangible quality that changes your focus. The world can seem exciting or terrifying, depending on whether your blood’s pumping or you’re dead on your feet. Energy helps you see what’s possible and it gives you the rocket fuel to go make it happen. But what is energy? We think it’s a behavior. We think you can learn it. 

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At Hoopla we help people achieve the impossible. Impossible sounds like a big promise, right?

But the truth is: impossible is a relative thing. It’s different for each person and every team. And for over 14 years we’ve helped people do things that they thought they could never do. It’s what gets us out of bed in the morning. It’s what keeps us up till late at night.

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learning should be fun

We believe learning should be fun and interactive. Our improv for business workshops are heavily experiential. Why? Because people learn more when they do stuff. And they learn best when they’re having a laugh.


we don’t do cheesy or awkward

We simply use fun interactive exercises that help people get better at things they do every day. Along the way we get people talking to each other in ways they’ve never done before. And fill the room with huge energy and belly laughter.


our techniques have impact

Our workshops teach practical improv techniques for business, grounded in real world applications and cutting-edge science. They are suitable for total beginners. And our number one priority it to make the atmosphere as warm and inclusive as possible.