Improv Training for BUSINESS

Improv-powered professional development from the UK’s first ever dedicated improv theatre and school.

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AS SEEN ON THE APPRENTICE

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We've taught candidates on BBC1’s The Apprentice!

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AS SEEN ON THE APPRENTICE 〰️ We've taught candidates on BBC1’s The Apprentice! 〰️

High performers prepare. But the moments that matter most in business are unscripted.

  • A perfectly planned pitch falls apart when the client changes the brief last minute.

  • An unexpected question disrupts a critical sales call.

  • A difficult conversation with a team member suddenly takes an unexpected turn.

At Hoopla, we empower your team to practice high-stakes skills in a low-stakes environment, preparing them to perform at their best when it matters most.

Every sale, every negotiation, every meeting, every conversation you have is improvised. Are you ready?

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  • Amazon
  • Barclays
  • Shell

Unrivalled Experience Since 2005

Hoopla! are market leaders in providing improv for business training. Thousands of people attend our shows and classes every year, in our corporate work we take the skills, mindsets and approaches of improvisation off-stage and apply them to our clients’ real-world challenges. Teams build skills and deepen relationships with colleagues in hugely engaging workshops and experiential learning programmes.

Topics Include:

  • Communication and Collaboration

  • Sales and Influence

  • Presentation and Storytelling Skills

  • Leadership and Agility

  • Creativity and Innovation

  • Difficult Conversations and Feedback

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How Participants Rate Our Workshops

Soft Skills Training for the Modern World

It’s a lot more than giggles and games. Participants leave with new skills and practical tools they can use immediately in their day-to-day roles.

Collaborate better

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Build world-class listening skills

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Solve problems creatively

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Foster an agile mindset

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Present like a pro

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Tell better stories

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Handle difficult conversations and feedback

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Collaborate better • Build world-class listening skills • Solve problems creatively • Foster an agile mindset • Present like a pro • Tell better stories • Handle difficult conversations and feedback •

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20+ Years of Happy Clients

  • 'Working with them was easy...they gave people the space to get to know each other and used great techniques to break down self-consciousness and really get people to lean into building new relationships.'

    Becky Schnauffer, LinkedIn

  • 'The whole thing worked brilliantly and the feedback has been so positive.'

    Craig Harvey, Shell

  • ‘I can't tell you how pleased the crowd was with their day, genuinely didn't expect the unanimous joy your session brought.’

    Patricia Synephias, EON

  • 'It's clear you've got a knack for sparking those meaningful conversations that make a real difference.'

    Veronica Luna, Unilever

  • 'You achieved all of our goals for the keynote – energize the room, make connections, encourage creativity, and build a supportive community from a previously disconnected group.'

    Jeff Dybdahl, Amazon

  • 'All the goals we discussed for the workshop were achieved, so thank you very very much.'

    Doron Taub, Mastercard

  • '[The session] led to such interesting conversations about trust, as well as building a wonderful openness for yesterday's cohort.'

    Jessica Hall, IDEO

  • Max Dickins giving a keynote speech

    ‘We walked away with techniques that will stick with us for a lifetime,’

    Andrew Valencia Yan, META

  • overhead image of a hand writing on a poster

    ‘The best training I’ve attended since joining Google,’

    Robert Sturrock, Google

  • Four people having a meeting

    ‘You’re brilliant at your job,’

    ‘You’re brilliant at your job,’ Thea Tomison, KPMG

  • Max Dickins instructing at a workshop

    ‘It was applicable in every single part of what we do. I thought it was fantastic.’

    Kath Newby-Grant, P&G

  • ‘Thank you for the incredible job you did on the Responsive Leadership session for us.’

    Rachel Knight, PWC

  • ‘The skills you taught our sales team will give them a real competitive edge in the marketplace,’

    Wendy Maitland, Thomson Reuters

  • 'The team loved it.’

    Sara Ouardi, Salesforce

  • ‘You did a superb job. You really set the tone and brought our growth mindset to life.’

    Nick White, Fujitsu

  • ‘I can see how useful it is as part of any team or leader trying to build more trust and safety in the environment they work in.’

    Sarah Ellis, Amazing If

  • ‘You really set the stage for our off-site. We continued to quote sayings and the memories for the next 2 days.’

    Katie Chung, The Gates Foundation

  • ‘The highest rated session of the day. So much to take away that will be valuable going forward.’

    Ryan Martin, Tik Tok

  • ‘It went down very well with all our colleagues. You are absolute pros.’

    John Townsend, Unicef

Ready to unlock your team’s potential?

Schedule a call

Drop us a quick note, and we’ll get a chat scheduled.

Explore what’s possible

We’ll understand more about you and bring to life how we could help. We don’t do ‘off the shelf’: we start with your strategy - not our products.

Make change happen

We’ll work with you to co-create and deliver an intervention that gets you to your goal.

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The Future is Unscripted

There’s nothing ‘soft’ about it — improvisation is perhaps the most crucial skill in the modern world.

  • Max Dickins giving a keynote speech

    Change

    the speed of change requires us to be able to react and adapt.

  • overhead image of a hand writing on a poster

    Complexity

    the problems we solve are ambiguous and complex, so require an agile approach.

  • Four people having a meeting

    Collaboration

    solving the problems that matter requires us to bust siloes.

  • Max Dickins instructing at a workshop

    Connection

    in a world dominated by technology, our ability to build relationships is the human advantage.

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FAQs

  • We deliver our improv for business workshops, keynotes and programs all over the world. We are very happy to travel to you wherever you are. 

  • We have an improv venue in London Bridge but most often travel to our client’s workplace or offsite venue. We can advise on what sort of space works best but, as a rule, we’ll need a room without big tables in the middle as improv workshops involve people on their feet and in the action.

  • We’ve worked with groups from 5 - 500. And even more online. We’ve got improv solutions for business teams of all sizes. From all-hands meetings, through to leadership team off-sites, through to sales team training workshops. Get in touch and let’s see how we can make it work with the numbers you’ve got.

  • We can do full-days, half-day, 30 minute energizers and everything in between. We also offer longer term professional development programs over multiple sessions. We can suggest the optimum length for your learning goals and can be flexible with event agendas if relevant.

  • Absolutely. Get in touch and we can help you explore your brief, chat you through options and co-create a solution to fit your business. If you’ve not experienced an improv for business workshop before, this stuff can feel a bit abstract and hard to imagine - we are very happy to bring things to life!

  • A Hoopla for Business workshop might be a lot of fun, but it also delivers profound and lasting learning. Yes, you’ll get a room full of laughter. But you’ll also receive a clear ROI from new skills and tools:

    Teams that work 

    Collaboration is the essence of improvisation. We teach simple behaviours and mindsets that build trust and foster psychological safety. The result: the collective intelligence of the group can be expressed at its full potential.

    Conscious communicators 

    Participants leave our workshops more empathetic, inclusive, and self-aware.

    Ideas from everywhere 

    Participants learn to move past their fear of failure, embrace experimentation and put the play back into ideation sessions – so they can solve problems more creatively.

    An agile mindset 

    We can train your people to let go of rigid frames and to face curve balls with confidence. 

    World class listening

    Listening is the foundation of any relationship: whether it be with a client, a colleague, or an internal stakeholder. Yet deep listening – where we listen to understand, not merely to respond – is a rare skill. We can teach your people to listen actively, surface the unsaid, and read the room.

    Confidence and resilience

    Our training gives participants a solid base for confidence by cultivating self-awareness of their personal strengths and voice.

Don’t just live in the moment — seize it.

Be ready for the moments that matter. Book an unforgettable learning experience for your organisation today.

Let’s talk