CASE STUDY

Helping Accenture build communication capability and standout onboarding experiences for new joiners

SECTOR: Professional Services / Consulting


AUDIENCE: Graduate, apprentice, intern and early-career cohorts, including Empowering Female Futures cohorts


GEOGRAPHY: UK, with delivery virtually and in person


GROUP SIZE: Multiple new-joiner cohorts over several years


FORMAT: Customised masterclasses, onboarding experiences and team development sessions


PROGRAMME LENGTH: Ongoing partnership since 2020

CORE CHALLENGE

Helping new joiners build essential communication capabilities early in their Accenture journey, while also strengthening the quality of onboarding and candidate engagement experiences

The Challenge

Since 2020, Hoopla has partnered with Accenture in the UK as a training and onboarding partner for its new joiner programmes.

The business challenge was twofold. First, Accenture wanted early-career talent to develop strong communication skills from the beginning of their time in the organisation. For graduates, apprentices and interns entering a fast-moving professional services environment, that meant building confidence in how they communicate, present themselves, build their network and contribute effectively with clients.

Second, Accenture wanted its onboarding and early-career experiences to be best in class. New joiner programmes and candidate-facing events needed to feel engaging, relevant and in the tone of voice of the young participants. The aim was not just to welcome people into the business, but to help them feel equipped, connected and ready to make an impact from day one.

What Hoopla designed and delivered

Hoopla designed and continues to deliver a wide range of customised masterclasses and onboarding experiences for Accenture’s UK new joiner programmes.

Across graduate, apprentice and intern cohorts, we have delivered hundreds of sessions, both virtually and in person. These have included tailored workshops on:

  • communication skills

  • networking skills

  • presentation skills

  • the art and science of virtual communication

The sessions were designed to support people early in their Accenture journey, helping them build confidence and capability in the core communication behaviours that matter in professional services: contributing in meetings, connecting with colleagues, communicating ideas clearly, presenting with confidence and adapting to different contexts.

Alongside this learner-facing work, we have also partnered with Accenture’s new joiner team on storytelling skills and candidate engagement. That broadened the relationship beyond delivery into supporting the internal team responsible for creating strong new joiner experiences.

In addition, Hoopla was delighted to host Accenture Live, part of the organisation’s wider new joiner and candidate engagement activity. Accenture Live later went on to win a RAD Award in Events and Experiential.

The Outcomes

  • An ongoing partnership since 2020 as Accenture’s UK training and onboarding partner for new joiner programmes

  • Hundreds of customised sessions delivered virtually and in person across graduate, apprentice, intern and Empowering Female Futures cohorts

  • A broad curriculum covering communication, networking, presentation skills and virtual communication

  • Support not only for participants, but also for the internal new joiner team on storytelling skills and candidate engagement

  • Contribution to Accenture Live, which went on to win a RAD Award in Events and Experiential

“Hoopla has become a trusted partner in helping us create stronger new joiner experiences. Their sessions are engaging, practical and highly relevant, and they have supported both our learners and our internal team brilliantly.”

— Former Customer

Planning something similar?

If you want to turn customer principles, brand values or behavioural expectations into something people can actually understand and apply, get in touch.

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