Improv for Sales Training


what we teach?

Sales people get a bad reputation, and we’re determined to change that.

In the improv model of sales, the sales process is dynamic and evolving in real time. We teach salespeople to be active and present. Your script will appear in the context of the conversation. And that conversation has never happened before, and will never happen again.

Plus we will use our insights as storytellers to help you use the power of stories to establish rapport, strengthen client buy in, and communicate customer success and value.


Great sales people make their clients feel like the hero.


Listening is key

We understand that sales is about people. We’ll teach your sales teams to be active listeners and true collaborators with their clients. They’ll learn to embrace objections as an opportunity, and yes the philosophy of “Yes, and…” to overcome them. They will learn to to use questions to seek information, and reinforce value, using the improv skill of reincorporation, all while talking off the cuff and off script.


Who we’re working with


“Really brilliant. Everyone had so much fun, and we’re putting the principles we learn’t into action already.”


“Thank you very for your brilliant contribution to our conference in Barcelona. You drew a great response from out thousand strong sales team and the skills you taught them will give them a real competitive edge in the market place.”

— Wendy Maitland, Marketing Events Manager, THOMSON REUTERS



“Hoopla Business ran a useful and enjoyable day-long session showing us how the techniques of improvisation can help us be better salespeople.”

— Paul Clark, Head of Sales, NAPP PHARMACEUTICALS


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